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New breakthrough in contextual advertisement: AT&T now can track your emotions and posture.


Looks like the American corporation has decided to go further in a field of collecting and analyzing of user data. The target now are the emotions and the postures of their potential clients. If you are being in a deep thoughtfulness or having a time of your life, or maybe standing with a long face and a boulder on your neck – the new technology will immediately recognize that and will find some stuff to sell to you. That means that this technology will always be with you and will always remember you with a help from wireless devices. These devices are gonna monitor everything, including the force of pressing and the motion pattern on the touchscreen. Whether it’s a good thing or a bad thing – it’s in the eye of the beholder. Nonetheless, the company has already obtained the patent and it seems that it’s not the last one. 

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Author: grill-ip

Grill IP is a non-profit project for educational and entertaining purposes only. Our aim is to provide quick and easy access to aggregated and original patent news, IP analysis, interesting business cases in IP, basic legal updates and a list of patent transactions.

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